Rob DeLucas, CFP®, ChFC®, RICP®, MBA

Rob DeLucas, CFP®, ChFC®, RICP®, MBA is by nature an analytical thinker. He joins together data and practical solutions with behavior and the psychology of money to create financial plans that are clear, concise, actionable, and most importantly help clients' reach their goals and dreams.

Born and raised in Birmingham, Alabama, Rob moved to Nashville to attend Vanderbilt University where he earned a B.S. in Mechanical Engineering. After graduation, he worked in the sports administration industry for a short time before returning to school to earn his M.B.A. at Belmont University. After the completion of his Master’s degree, he entered the financial planning industry in 2007 with Peachtree Planning in Brentwood, Tennessee.

DeLucas spent the next 12 years growing his practice and deepening his understanding of financial planning. This included furthering his formal education in the industry. He is a CERTIFIED FINANCIAL PLANNER® (CFP®), a Retirement Income Certified Professional® (RICP®) and a Chartered Financial Consultant® (ChFC®).

In 2019, the decision to create Afton Advisors arose from Rob's belief that a fee-only, flat-fee approach to financial planning was the superior way to provide clients with fiduciary financial advice. He is a member of The National Association of Personal Financial Advisors (NAPFA), The Fee Only Network, and the XY Planning Network.

Rob is married with two children. On any given day, it’s likely to find Rob in only three places: chasing his kids around a park or the house, working with clients, or on a tennis court.

Head to our website linked on this profile page to learn more via our extensive Frequently Asked Questions (FAQ) section and blog posts.